![]() We tossed around some ideas and what we came up with was something tongue-in-cheek and we decided to focus on live action instead of gameplay, and I think that was smart, because this is something that lives and breaths on mobile devices. I had seen Ayzenberg’s other stuff fantastic stuff like with Lord of the Rings Online, but it was mostly for and older audience, so we weren’t sure what they would do with a younger audience. Those commercials sound very different than those that target late teens they tend to have more energy, the speed and timing are different and that’s the sort of thing I was concerned about. We established what they’re into, and the next stage was to put together a script for what’s appealing to that age group. ![]() They even got pictures of fans on Facebook and it was great insight into what they’re like and what their interests are. They liked it, they said they usually don’t get that. We went through a team at Ayzenberg with documentation and pictures for the demographic. might appeal to a younger group, but we need something that reaches across both sides of the fence. How is this going to be reflected on TV Younger viewers respond differently to TV they see something and they believe that is the thing they should be doing, but the older teenagers are more cautious in deciding whether to try or buy what it is that’s being offered. ![]() The biggest thing as an image issue: Pocket Legends as a game looks like it appeals to a younger teen audience and my suspicion is that the youngest people that would have the smartphones would be in their late teens, maybe early 20s. list: Talk to me about the TV ad for Pocket Legends and what you were looking to get out of it?įernando Blanco: For the TV spot, there were a number of questions and risk factors. We talked to Fernando Blanco, Spacetime’s Director of Marketing, about the TV spot and what the future holds for the company. Now the company is celebrating the first year anniversary of Pocket Legends and flush off the success of their new TV advertisements. When we last left Spacetime Studios, we got the low-down on how their 3D mobile MMO Pocket Legends worked.
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